Born in Florida. Made for outside.

MAN UP.
LATHER UP.

Tallow-based sunscreen for dudes who live in the sun.

Your skin’s new best man
Original Florida Man sunscreen packaging concept, with green bottle, gator mascot and wood-look cap

Packaging concept. SPF 30 target pending testing. Not yet available for sale.

YOUR KIND
OF OUTSIDE.

Whatever’s on the agenda, make sure your skin is as dope as you.

For the “one more cast” kind of afternoon.

A man in a straw hat fishing from the bow of a yacht on turquoise water

KNOW WHAT GOES
IN YOUR LATHER.

We’re developing a tallow-based mineral sunscreen with a tropical twist. Here’s what’s all in the mixer.

These ingredients are in our current samples, made with a local Tampa manufacturer. The essential-oil scent blend is still being refined. SPF and performance testing are pending.

Zinc oxide
The mineral UV-filter ingredient in our current samples. SPF performance still needs testing.
Tallow
100% grass-fed tallow sourced from Australia and enhanced right here in Tampa.
Jojoba extract
Oil from the jojoba nut, chosen for a smooth lather and a non-greasy feel.
MCT oil
A tropical emollient that locks in moisture and provides a smooth finish to your sunscreen ritual.
Tropical Essential Oils
Coconut and vanilla notes are the current direction. Think day off, not stale medicine.

Australian tallow. Tampa know-how.

The unchanged Florida Man gator mascot in mirrored sunglasses and a backwards red cap

FLORIDA IS A
STATE OF MIND.

“Protecting your skin is the most manly thing you can do.”

I started Florida Man because I believe taking care of your skin should be a source of pride, not an afterthought.

My vision is a lifestyle brand that gets men to take skin protection seriously without giving up the outdoor life they love. Live your redneck lifestyle without a red neck.

Owen Wyatt
Founder, Florida Man

FAIR
QUESTIONS.

Sun’s out. Guns out.
Here’s where things stand.

Can I buy Florida Man yet?

Not yet. Florida Man is in development. Join the Founder’s Group email list for product progress and availability updates. There’s no payment or preorder required.

Is it SPF 30?

SPF 30 is the target shown on the packaging concept, not a verified SPF claim. Required testing must be completed before we can confirm an SPF rating or sell the finished sunscreen.

What’s in the formula?

Our current samples are made with a local Tampa manufacturer using zinc oxide, Australian grass-fed tallow, jojoba, MCT and coconut oils. The essential-oil blend for the scent is still a work in progress. SPF and performance testing are pending; the final ingredient list and directions will be shared before launch.

Do I have to be a Florida man?

Nope. The brand is built with men and the Florida outdoor lifestyle in mind, but the attitude doesn’t stop at the state line. Final suitability and usage guidance will come with the finished product.

What will it cost? When will it launch?

Pricing and a launch date haven’t been announced. We’re not adding a countdown just to make you sweat. Get on the list and we’ll share the details when they’re ready.

What is the Founder’s Group?

It’s our email list. Sign up for product-development updates, launch-date announcements and Kickstarter status. No payment or member account is required, and you’re not backing a campaign by joining. This preview records opt-ins but does not send marketing emails yet.

GET A LITTLE
FLORIDA.

Get product progress, launch-date news and Kickstarter updates. The Founder’s Group is our email list. Be part of the beginning.

No preorder. No payment. Just a place on the list.

Palm trees, white sand and the pier at Clearwater Beach

THE FOUNDER’S
GROUP.

Our email list for product progress, launch-date news and Kickstarter status. No account or payment needed.

Your email is saved on the Founder’s Group list. This preview doesn’t send emails.

YOUR EMAIL.
YOUR CALL.

This development preview saves your email, the time and version of your consent, your signup source and your Founder’s Group interest in a private server-side database. The list is for Florida Man product progress, launch-date news and Kickstarter status. A recognized campaign source in the page URL may be stored with your signup; no tracking cookies are used.

No payment information is collected. There are no advertising cookies or analytics trackers in this build. The page uses locally hosted fonts and images.

This preview does not send email. A production email provider, unsubscribe process, privacy contact, retention policy, and production hosting must be configured before a public launch. Don’t submit sensitive information.

PHOTO
CREDITS.

Lifestyle photography by independent stock photographers.

Boat days: “Man Fishing on a Yacht” by Kai Blac, Pexels.

Beach hangs: “Men playing volleyball on sand” by Elizeu Dias, Unsplash.

Off the clock: “A beach with chairs and a palm tree” by Shaain Ibrahim, Unsplash.

Closing image: “A beach with palm trees and a pier in the distance” by Margo, Unsplash.

Used under the Pexels License and Unsplash License. Stock subjects are not presented as customers or product endorsers.